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RESUME
Professional
Experience
2025 - Current Date
Senior Strategic Planner
8A
Experience:
• Lead strategic initiatives for global brands including Google, Aon, Dell, and PayPal, connecting business objectives, communication, digital experiences, and technology across Brazil and LATAM.
• Act as Project Owner, coordinating international teams, stakeholders, and multidisciplinary partners from strategic planning and ideation through production and delivery.
• Shape creative and experience-driven solutions, actively contributing to information design, visual storytelling, content development, and project execution.
• Bring a data-driven and AI-informed perspective to research, strategic thinking, and creative problem-solving.
2024 - 2025
Planner & Innovation Coordinator
KOMUH
Experience:
• Led strategic planning and multidisciplinary teams for clients including Unimed-BH, VLI, TSX Group, and Vale, connecting business strategy, brand positioning, and user experience.
• Directed UX, digital product, and branding projects, integrating user research, data analysis, ideation, and solution development.
• Translated business challenges and user needs into strategic opportunities, project scopes, and actionable creative directions.
• Contributed to business development, competitive pitches, process improvement, and strategic decision-making.
2022 - 2024
Senior Planner | Innovation Specialist
KOMUH
Experience:
• Helped establish an innovation practice, developing methodologies and workflows for UX, digital products, research, and service design.
• Led multidisciplinary projects for Unimed-BH, VLI, Minas Tênis Clube, Serafin, Coinext, and Grupo Bernoulli, integrating strategy, research, design, and technology.
• Designed and facilitated discovery processes, user journey mapping, workshops, and ideation sessions to identify opportunities and guide solution development.
• Contributed to concept development and prototyping while coordinating teams from initial research through project delivery.
2020 - 2022
Digital Strategist & Comms Planner
KOMUH
Experience:
• Developed digital, branding, and UX strategies for brands including Stella Artois, Sensia, VLI, Sebrae, MRV, PUC Minas, and Arena MRV.
• Connected consumer research, behavioral insights, user journeys, and digital experiences to translate business challenges into strategic solutions.
• Managed project scopes and deliverables while contributing to pitches, client relationships, and new business opportunities.
2018 - 2020
Strategic Planner | Brand Strategy
NEW CONNECTION
Experience:
• Developed communication, positioning, and branding strategies for brands including Stella Artois, VLI, Tauá Resorts, Globalbev, and Ingleza
• Contributed to communication, rebranding, product, and service projects for New Holland, MRV, Instituto Renova, Vilma Alimentos, and UniBH.
• Applied market research, consumer insights, and behavioral analysis to support brand positioning and strategic decision-making.
2018
Strategic Planner | Trainee
Ampfy
Experience:
• Conducted market research, consumer behavior analysis, and strategic planning to inform communication strategies for brands including Shopping Iguatemi, Perdigão, Mitsubishi, BRF, Yoki, and Risqué.
Education
2021 - 2023
Master's in Behavioral Economics
ESPM Escola Superior de Propaganda e Marketing
2020 - 2021
Agile Expert
XP Educação
2016 - 2019
Bachelor's degree in Advertising
PUC MINAS
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