UX Strategy

GOOGLE SUMMIT

Strategic leadership and experience design for Google Cloud Summit 2025, connecting international teams, content strategy, and on-stage visual experiences.

UX Strategy

GOOGLE CAPACITA+

End-to-end project leadership and experience design for Google Cloud Capacita+, transforming corporate AI training into a gamified learning journey to drive Gemini Enterprise adoption.

UX Strategy

UNIMED-BH

Digital transformation of the Unimed-BH portal and app to enhance user experience and accessibility.

UX Strategy | Branding 

SERAFIN

how GFAI evolved into SERAFIN with a new brand, business model, and market positioning.

Advertising | Branding 

AMPM

How nostalgia, storytelling, and Fábio Porchat’s charisma drove record sales and engagement, directly shaping the brand's new positioning and narrative

UX Strategy | Advertising | Branding

BERNOULLI & COLÉGIO MÓDULO

How the integration of Colégio Módulo into Bernoulli Education strengthened the school's heritage while redefining its brand positioning for the future.

UX Strategy | Branding

COINEXT

Strengthening Trust and Authority in the Cryptocurrency Market with Strategic Branding and Optimized Digital Experience.

UX Strategy

VLI

How VLI's new institutional website streamlined communication, improved user experience, and enhanced the company's online presence.

Advertising | Branding

STELLA ARTOIS

How Stella Artois adapted to local culture and overcame the pandemic's challenges to strengthen its presence in Minas Gerais through innovative campaigns and support for local gastronomy.

AI Strategy | UX Strategy

CARTÃO DE TODOS 

How a mapping, data analysis, and UX-focused approach using artificial intelligence tools helped Cartão de Todos improve its customer service and relationship.

UX Strategy | Branding | AI Strategy

TSX GROUP

Positioning TSX Group and its business units with new branding and digital channels redesign using data analysis and AI.

Organizational Structure | Branding

GRUPO TRAVESSIAS 

Consulting for market analysis and data to position a renowned Psychoanalysis group and launch a new postgraduate course.