GOOGLE CLOUD SUMMIT

Context:

In September 2025, São Paulo hosted Google Cloud Summit Brasil, one of the company's flagship technology events in Latin America, bringing together global executives and industry leaders to explore cloud computing, artificial intelligence, and digital transformation.

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The two-day event featured national and international speakers, including Thomas Kurian, CEO of Google Cloud, whose keynote was among its main highlights.

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I led the strategic and creative development of the event's on-stage content experiences, translating complex technological narratives into impactful visual communication.
 

Challenge:

The challenge was to transform highly technical content into clear, cohesive, and engaging presentations while coordinating international teams, stakeholders, and production partners.

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Working with Google Cloud Brazil, LATAM teams, Red Door, and Bold required strategic alignment, efficient workflows, and consistent creative direction.

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Every presentation, screen, animation, and visual element needed to contribute to a unified experience for the audience.

 

Strategy & Execution:

As Project Owner and Strategist, I led the project from initial briefing and planning through creative development, production, and execution.

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The approach focused on three key areas:

 

1. Strategic Leadership & Project Management

I structured workflows, coordinated international multidisciplinary teams, and aligned stakeholders, creative processes, and production timelines with Google Cloud's objectives.

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2. Experience Design & Visual Storytelling

I conceptualized on-stage visual experiences, organizing complex information into screen layouts, diagrams, information flows, animations, and visual narratives.

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The focus was on creating clear information hierarchies and engaging visual solutions that strengthened each speaker's message.

 

3. Creative Direction & Production

Beyond project management, I actively contributed to creative development, from presentation narratives and visual concepts to directing design and motion teams.

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This required close collaboration across content, design, technology, and production to ensure consistency throughout the experience.

 

Project Development & Deliverables:

 

• End-to-End Project Ownership: Led strategy, planning, creative development, and delivery across the project.

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• International Team Orchestration: Coordinated LATAM teams, Google Cloud stakeholders, and external production partners.

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• Experience & Information Design: Conceptualized screen experiences, visual flows, diagrams, and information structures for complex technological content.

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• Executive Presentation Development: Coordinated scripts, content, and visual storytelling for keynotes, including Thomas Kurian's presentation.

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• Creative Production & Direction: Developed visual concepts while guiding design, animation, and production teams.

 

Outcomes & Impact:

The project connected international teams and production partners to deliver a cohesive on-stage experience across two days of presentations.

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By combining strategic leadership with hands-on creative involvement, I helped transform complex technical content into engaging visual narratives while ensuring alignment across stakeholders and production teams.

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The experience reflects the intersection of experience design, strategic thinking, and multidisciplinary leadership, demonstrating the ability to guide complex projects from concept to execution.