GOOGLE CAPACITA+

Context:

Google Cloud Capacita+ is a corporate learning initiative designed to strengthen AI capabilities among enterprise partners and their employees.

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The project aimed to reposition Capacita+ as a strategic post-sales engagement solution, encouraging deeper Gemini Enterprise adoption through practical learning, gamification, and continuous professional development.

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An initial MVP was structured with Casas Bahia and SulAmérica, introducing a six-week experience with three specialized learning tracks focused on real workplace challenges.
 

Challenge:

The challenge was to bridge the gap between access to enterprise AI tools and their effective adoption in everyday workflows.

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Different professional profiles required tailored learning approaches, while the program needed a scalable structure for engagement, participation tracking, and long-term partner relationships.

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Beyond redefining the learning experience, the project required the end-to-end orchestration of strategy, UX, content, creative production, technology, and operational management.

 

Strategy & Execution:

As Project Owner and Strategist, I led the entire project lifecycle, from initial briefings and research to strategic development, experience design, multidisciplinary production, and implementation.

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The approach focused on three key areas:

 

1. Product Strategy & Learning Architecture

I led the strategic repositioning of Capacita+, defining its learning architecture around three professional tracks: Technology, Business Intelligence, and Sales & Marketing.

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The experience featured 18 progressive challenges across six weeks, connecting Gemini's capabilities to practical workplace applications.
 

2. UX Research & Experience Design

I coordinated stakeholder research and discovery processes, translating partner needs into an accessible and engaging learning journey.

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I actively contributed to the design of the landing page experience, registration flows, track selection, challenge submissions, and participant communication, ensuring consistency across every interaction.

 

3. Project Ownership, Gamification & Production

I managed multidisciplinary teams responsible for content, design, audiovisual production, development, and operational infrastructure, aligning deliverables, timelines, stakeholders, and approvals.

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Alongside project management, I directly contributed to challenge development, video scripts, gamification mechanics, learning narratives, and the measurement framework, connecting strategic decisions with practical execution.

 

Project Development & Deliverables:

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• End-to-End Project Ownership: Led the complete project lifecycle, coordinating strategy, UX, creative production, development, stakeholder management, and implementation.

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• Product Strategy & Repositioning: Directed the transformation of Capacita+ into a strategic AI adoption and enterprise engagement initiative.

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• UX Research & Experience Design: Guided research and designed participant journeys, landing page flows, registration, and challenge interactions.

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• Learning Experience Architecture: Structured three specialized learning tracks and 18 progressive challenges across six weeks.

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• Gamification & Engagement: Directed the development of scoring mechanics, rankings, participation incentives, and communication journeys.

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• Creative & Content Production: Coordinated audiovisual production and developed educational narratives, video scripts, and creative guidelines.

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• Technology & Analytics Coordination: Managed the integration of forms, automated workflows, validation systems, dashboards, and performance measurement.

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Outcomes & Impact:

The project established a new strategic foundation for Google Cloud Capacita+, transforming its proposition into a structured, gamified learning experience focused on enterprise AI adoption.

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The MVP framework integrated 18 challenges, three specialized tracks, automated interactions, and a measurable participant journey designed for initial testing with Casas Bahia and SulAmérica.

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Through end-to-end project ownership, I connected strategic vision, user-centered design, creative development, and technical execution, coordinating multidisciplinary teams to build a scalable learning solution.

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The experience demonstrates the intersection of product strategy, UX design, project leadership, and hands-on execution, translating a complex business challenge into an integrated digital experience.